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For 15 years, Performance Transformation has been delivering custom sales, marketing and strategy solutions for medical device and life science companies that move the needle.  We don't aim for incremental improvements - Our fully integrated, custom sales and marketing engine quickly and efficiently delivers breakthrough sales and earnings that drive rapid valuation growth.

Our Founder, Terry Murray has more than 30 years of experience leading both corporate business units and investor-driven startups in global medical device, life science and health technology sectors.


Mr. Murray’s corporate leadership roles include successful engagements as Vice President, International Marketing, STERIS Corp., Vice President of Sales and Marketing, Europe & the Middle East, STERIS, and VP of Sales and Marketing, Revco Technologies, Inc. (SPX Corp). 


Entering the startup world in 2001, Terry headed up sales and marketing for BioPhile, Inc., which was successfully sold, and served as Executive Strategist for SalesForce4Hire, LLC for six years prior to launching his own firm in 2008. Throughout his career, Terry’s leadership in strategy and execution has generated more than $1 billion in market capitalization growth. He is the author of the critically cited book, “The Transformational Entrepreneur” and is a frequent speaker and advisor on leadership, strategy and organizational culture. Mr. Murray is also a veteran of U.S. Naval Intelligence.

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