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AI-Driven Strategic Business Planning ~ Opportunities & Threats
A key part of a formal Strategic Business Plan for an investor-driven, Class II medical device startup is the Opportunities and Threats section. Traditionally, I like to identify not only the Opportunities, but the initiatives that we'll take in order to maximize our targeted opportunities. The converse is true; for every Threat or Risk, I like to identify Contingencies that can be at our fingertips to mitigate the risk at hand. Here's a quick overview on how both Generative
Terry Murray
6 days ago4 min read


How the Strategic Application of AI Can Help Small to Mid-Size Medtech Companies Hedge Against Cuts in Medicaid and the ACA
As a 37 year veteran of the medical device and life science market, I've been through some upheavals over the years. My first experience as a medical products manager goes back to the failed attempt to revamp the U.S. healthcare system in the early to mid-1990s. It unleashed a lot of price pressures on our industry that have never really receded. We're about to experience downward pressures once again. Going forward, small to mid-sized medtech companies should assume a st
Terry Murray
Jan 64 min read


Accelerating Class II Medical Device Design & Development with Agentic AI
Agentic AI is transforming the design and development of Class II medical devices by acting as a co-engineer that orchestrates complex tasks with minimal human intervention, accelerating product timelines while maintaining rigorous regulatory compliance. Its autonomy enables faster concept development, structured design controls, improved documentation, and real-time regulatory readiness.[1][2][3] Integrated Design Acceleration By automating and sequencing multi-step workflow
Terry Murray
Dec 2, 20253 min read


Finding Competitive Advantage at the Intersection of Strategy, AI & Regulatory.
The intersection of strategic business planning, regulatory compliance, and artificial intelligence (AI) will in great part define the next decade of medical device innovation in the United States. As advances in machine learning, predictive analytics, and connected health technologies accelerate, medical device firms face a dual imperative: To harness AI-driven efficiency while maintaining rigorous adherence to the regulatory expectations of the Food and Drug Administration
Terry Murray
Nov 11, 20252 min read


How Strategic AI Can Help Medical Device and Life Science Companies Weather the Coming Economic Storm.
Industrial, trucking and financial markets are already showing signs of stress or outright recession. The pending shock to the nation's healthcare delivery system will only add to the woes. A quick Google search reveals economic storm clouds are gathering, "Recent tariffs are a contributing factor to the current difficulties in the industrial and trucking sectors, intensifying an existing freight recession and contributing to job losses and reduced demand. While other factor
Terry Murray
Nov 6, 20254 min read


How the Fusion of Strategic Planning, Regulatory Strategy, and AI Is Revolutionizing Medical Device Growth
In today’s fast moving medtech landscape, traditional business planning and regulatory compliance are no longer enough to secure profitable growth. The game-changer is the intelligent integration of these disciplines with artificial intelligence (AI), a shift that promises to compress development timelines, reduce costs, and sharpen portfolio focus. Strategic business planning has always set the course—identifying market needs, competitive positioning, and reimbursement pathw
Terry Murray
Oct 30, 20252 min read


The Strategic Integration of Artificial Intelligence & Human Intelligence
A lifetime ago, when I was serving as a Naval Intelligence Specialist in the U.S. Navy, I was taught how to (manually, mind you) take an enormous amount of data, distill it down to what was cogent to the mission at hand, provide context, and communicate it on an executive level. IPOS/Mission Planning in the Intel Center aboard the U.S.S. Ranger, CV-61 (I told you it was a lifetime ago!) received three separate deliveries of approximately twelve hundred paper pages of data fr
Terry Murray
Oct 20, 20253 min read


Strategic Business Planning for AI Adoption in Medical Device Design, Development & Manufacturing Firms
A Performance Transformation White Paper and Five Year Forecast Introduction & Market Trends Over the course of 2025, I had the privilege of attending MD&M West and BIO in Boston. While in attendance, I took the opportunity to do some direct market research with business owners, senior executives and business development professionals. I was able to speak with more than 120 industry professionals from outsourcing firms in the medical device and life science/therapeutic deve
Terry Murray
Oct 14, 202511 min read


Leveraging Agentic AI for the Construct and Maintenance of Target Product Profiles
How Small to Mid-Size Biotechnology and Drug Development Companies Can Benefit from Agentic AI. A TPP defines the intended attributes of...
Terry Murray
Oct 1, 20253 min read


Not Sure Where To Begin With AI? Start With Your 2026 Strategic Business Plan.
Strategies for Life Science & Medical Device & Development Companies Over the course of 2025 I had the opportunity to meet with dozens of...
Terry Murray
Sep 29, 20253 min read


It’s Strategic Planning Season Once Again…Are You Ready for Breakthrough Performance?
Well, as the humidity of summer begrudgingly gives way to the crisp, kaleidoscope of fall, we once again find our way into the Strategic...
Terry Murray
Sep 24, 20253 min read


Applying Strategic Planning to the Adoption and Integration of AI in Medical Device Design, Development & Manufacturing
I was conducting market research this morning in support of Performance Transformation’s 2026 Strategic Business Plan. Specifically, I...
Terry Murray
Sep 23, 20253 min read


The AI Conundrum in Medical Device Design & The Life Sciences
I had the privilege of attending the recent MD&M West conference and had the opportunity to speak with more than 60 attendees. It was...
Terry Murray
Mar 6, 20252 min read


Driving Growth in an Age of Knowledge Worker Shortages
When I published my book, The Transformational Entrepreneur , back in 2011, one of the fundamental premises I put forth was that...
Terry Murray
Dec 20, 20242 min read


The Three Stages Of Incorporating AI For Competitive Advantage
Well, ready or not, it’s here. The AI revolution is upon us, and we can either act accordingly and adapt, or turn our course towards the...
Terry Murray
Nov 23, 20243 min read


Is Your Workforce Ready To Capture The Productivity Promise of AI?
Recently surveyed executives anticipate a 20% to 30% improvement in their company’s productivity with the application of Artificial...
Terry Murray
Nov 20, 20242 min read


Engineering an Accountable Culture
I was going through my archives the other day and came across an interview I did with the Investor’s Business Daily from April 13, 2012. ...
Terry Murray
Oct 30, 20242 min read


Mitigating Human Risk in Mergers & Acquisitions
Not too long ago, I was a part of a leadership team that successfully sold our company to a multinational corporation. Our company was...
Terry Murray
Oct 23, 20242 min read


Can Organizational Culture and Structure Drive Performance?
Back in the early part of this century, I began toying with alternatives to the traditional, hierarchical, organizational structure. ...
Terry Murray
Oct 15, 20242 min read


Culture as Competitive Advantage™
I was watching one of the Saturday morning pregame shows, College GameDay, this past weekend when the subject turned to culture. This...
Terry Murray
Sep 30, 20242 min read
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